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Non-Traditional Marketing: Products And Delivery
your insurance premium (just sit at the kitchen table and write a check). In fact, you have to take an ... not supposed to happen, really does happen. Mortality and morbidity are predictable as with any insurance ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
tried, such as cancer, victim of crime, accident annuity, umbrella liability, and between-jobs major medical ... other products that the consumer wants an IRA annuity, for instance. DIRECT RESPONSE MARKETING - LIFE ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
THORNTHWAITE, FRED BROWN, HARRY PLOSS, Recorder: SARAH S. PLOTKIN i. Adoption of a segmentation and market ... marketing mixes being applied. In this exhibit, the "m"s correspond to the four marketing mix elements, and ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance